The trouble is, partially, the perception of the 'admin' role - and in some cases, especially in the Public sector, the nature of the people filling it.
It's too narrow a title to cover what happens under it. 'Admin' can be someone sitting filing all day every day through to an exec PA through to a Group Office Manager, overseeing multiple departments and hundreds of people.
But everyone hears 'admin' and thinks the first - little women in an office, typing a few letters and faxing and filing - and so there's no external value ascribed to it.
That's made worse, because it's also an internal attitude in some places. I was, for six years, admin for the NHS - and I lost the will to live on a daily basis with the 'old guard' team who worked in the place, who not only couldn't adapt to new systems, but refused even to try.
They'd started as part-time, pin money housewives and they wanted to carry on in that role, despite it being wildly inappropriate. The ridiculousness that went on accordingly would take your breath away.
The two together made for a lethal combination, at least where I was. There was no importance placed externally, and with no drive to upskill internally, admin, particularly Receptionist, remained an entry level job, with no specific training required, when it should have been anything but twenty years ago!
It's changing, I think, and I'm actually thrilled to see all the stuff flying around from the 'skilled' professionals in support of their admin teams, but it's not there yet.
Case in point, still - medical letters. I got one the other day from the Reception health check thingy. Two pages of pre-typed form with drop down boxes selected.
The problem with it? Only two lines were on the second page. No-one had thought to reformat to drop it to a single page (and it only needed a delete key in some unneeded return gaps) or even to print double sided.
Chances are, having worked in the type of place the letter will have come from, that the person sending it isn't skilled or confident enough to make the changes on the computer, but the result is a letter that's wasting ten's of thousands of sheets of paper every year - just from that one department. It's probably been in use like that for at least five years - and until someone comes along who has the skills, will continue to be for the foreseeable.
Until stuff like that stops happening, 'admin' is an easy target, unfortunately.