I picked up a pack of Bleach London bleaching kit and a couple of cream dyes in Boots today.
Was just looking at the back of the bleaching kit pack and it says it's for " blondorexics and casual bleach dabblers".
AIBU to think that's a really inappropriate bastardisation of anorexics, in this context? It's such a serious disease, I don't claim to be any kind of expert on the terminology but it seems very 'pro ana' and disrespectful of sufferers.
If IANBU how should I word my complaint to the company?