My friend told me there was a shoe sale on sketchers with lights, at a local big sports shop.
We went and asked a staff member to help..he did and we got a lovely pair of shoes to fit after trying on three sizes.
The shelf had a shop insert label of £12.99 reduced from £30.
I had even commented to the staff member, that is was a great price as we never buy expensive shoes (outside school shoes), when we were trying them on and was happy that we could get them.
When we got to the till they came up full price of £30. Turns out the staff had put the wrong label on that shelf.
I asked them to honour the price, as it was their mistake and he checked with the manager and he said no, so we left without them. 
What upset me most is that the shoes were for my 2.9yo DD who was with us and loved trying the shoes on and didn't hear the discussion about not buying them (held away from her)
She doesn't talk much yet and is a bit behind in a few ways and I didn't know how to explain to her that we hadn't bought the shoes and I knew she would look for them when we got home and get upset.
I took her to Asda to see if I could something twinkly in shoes to replace them...but she started melting no and screaming....so we came home without anything.
I am probably more upset about the fact she doesn't understand why she didn't get the shoes in the end...not really about the shoes at all. So I now have a very upset and confused child who does not understand where those pretty shoes went.
It is so hard to communicate with a pretty much non - verbal child.
Was the shop wrong not to honour their mistake ?
ps. I understand this is minor firar world issue and she is lucky enough to have boots etc at home that fit fine. Just upset that their mistake caused me a lot of meltdowns and screaming to deal with.