A few years ago I looked at Sweaty Betty hoping to find something for me - size 16, obviously with a view to getting smaller but hoping to find some nice gear in which to do it - and I realised that nothing they had would look good on me. Even with the Nike stuff they had, they didn't stock anything above an L - even though Nike do at least an XL in their ranges.
Then I did a mean thing - I went on their About Us page and found they had photos of their top people - the finance director at the time and one of their buyers were quite obviously in the oversize range, so I targetted them and asked them how they feel about not being able to get into their own clothes and then told them that was how I felt too!
I got a really anodyne, poxy reply. I didn't expect a U-turn, but I think they're pretty pathetic and far too expensive anyway. Previous poster is right - they don't want to sully their brand with us big people. Even the actual fat cats at the top of the company couldn't give a flying one.
However, I notice now that their 'People' photos are all in self-conciously sporty/hard-arse poses. Not an ounce of fat.
I wonder where they keep the photos of the poor workers above a size 12?
Then, I wonder why am I continually surprised that commerce and hypocrisy go hand in hand? Get real Poppy, I say to myself.