to think Thorntons are kidding themselves?

[Storytown]

Apparently Thornton's sales are down this Christmas because of problems at their distribution centre. AIBU to think that really, they need to accept it's because their chocolates aren't very nice anymore? Don't know what's changed but there's nothing special about them these days IMO. I remember them being very special indeed.

Thorntons profit warning

Oh yeah leftoversoup the Lidl chocolate seashells are an excellent dupe for the posh ones. And they cost less than £2 a box!

Well I've tried them. I don't think they're bad but they're certainly not good either. They all taste a bit same-y even though it's a selection box.

I buy my chocolate from Cocoa Amore in Leicester now. Their stuff is amazing and if they don't have something I want, they've made it for me. Hotel Chocolat tastes cheap to me now.

I think it's just because nicer stuff is more easily imported these days isn't it? We're used to nicer stuff to begin with so it doesn't stand out as much.