The advice is to use it instead of imported lipstick, and to wear Russian-produced clothes and make up.
Some categories of imported clothes have already been banned, and other imported goods are vanishing.
There is going to be far more for Russians to worry about that beetroot for lipstick (same spirit as browning legs with gravy and pencilling on seams, as done during wartinpme rationing) if their economic crash is as bad as some forecasts.