I think given the attack on the poor, disabled and unemployed by this government, in the form of the Bedroom tax and benefit reforms, the card perpetrates the "undeserving scrounger" myth of HA etc tenants.
If people wasn't suffering the way they are, food banks, homelessness, communities being destroyed, deaths/suicides, by the cuts, then there might be some humour to be found.
As things are, it didn't have a place on the shelves of Clintons.