Oh! Oddly my grandparents didn't feel that way about ration cards...
I have always had mixed feelings about this. Is it degrading, or is it actually quite freeing?
a) it would help the government work out how much it really does take to feed a family - they would have to do something with the data they would collect. So food benefits could be regionalised... each according to need, proper equality.
b) it might even highlight more educational needs. Parent buys shite food, no variety, all processed, no fresh fruit and veg. Well offer them some targetted help. It could highlight special offers, get bonus vouchers etc. Just like a loyalty card.
but
b) would it price some local shops out of existence? No, as there is no real reason for a Tesco only card. Anywhere that takes plastic should be able to accept it - they thought much the same about Lottery machines once upon a time.
c) would it make food shopping really expensive, pricing poor families out of variety? No, as there would be as much choice as there is now, see b).
And that leaves the 'Human Rights' issue. Well, no one complains about pre-paid much else, like rent, court fines etc (naughty me to make that assumption). Well, if it is spendable anywhere it just becomes a credit card for food. No shame, no stigma - unless someone really works at it!
All that leaves you to complain about is that is seems Draconian, a bit Big Brother. Well, benefits are given by the grace of society, it is not a human right. Currently we are losing battle with controlling the spend fairly. Nor do we have the ability to accurately measure the need of individuals, regions or even the nation as a whole. And we are also losing the ability to continue paying for it.
So, we, those giving the benefice, have a need to know more about where it goes, how it can be given more effectively.
I absolutely hate the automatic negativity about such proposals. Why can't people look past the bleedin' heart crap and think it through a bit more?