The whole 'fuck you cancer' 'let's fight together' and pictures of attractive women with hair loss who are ballsy and glamourous with loads of friends around them taking part in fun-runs and coffee mornings.
Cancer isn't like that for everyone. My mum has lung cancer. On paper she's been very lucky, she flew through the first 2 loads of chemo and radiotherapy shrinking the tumour incredibly. Doctors have told her she should be dead by now but the chemo keeps on working.
She should have been one of the glamourous advert ladies, she still looked amazing, she fought cancer and was doing great.
So why was it that after a stomach bug in April she was too scared to leave the house? Stopped eating properly and lost 4 stone?
Cancer scared her. She thought this time it was going to be the end.
The chemo this time has really knocked her back. The weight loss and muscle wasting from not leaving the house has meant she's too weak to take the chemo well. She's lost her hair this time, she's exhausted, crying constantly and pushing her family away. She pretends her grandchildren don't exist because it makes it easier for her to deal with.
She's a shell of the woman she once was.
She's not the lady on the advert shouting in the camera, she's not one of the happy people wearing pink fairy wings. She's another person fighting cancer quietly, not wanting to be a nuisance, getting on with her own fight.
These adverts undoubtedly work in raising funds for incredible charities but please don't forget that cancer is a sickening, soul destroying disease. It's not all fun runs and feather boas.