I really don't think the odd tube of BB cream or lip gloss and a set of hair straighteners means my DD is entitled.
With sports/hobbies equipment, we tend to buy the basics, but if she wants the more expensive stuff she has to wait for birthday/Christmas. For example, DD1 surfs, I was happy to buy her a cheap surf board not that they're particularly cheap in the first place but she wanted a specific one, which was about £60 more expensive than the basic one - she got it for her birthday. Wetsuits - again, happy to buy the basics, but she wanted a specific type so she got it for Christmas.
I tend to think if I've got it, they're welcome to it.
I do think that socialising and spending time with her friends is important and I don't mind bunging her a tenner for the cinema now and then - it's not every week, or even every month.
When the time comes, we will be paying for driving lessons too. We live semi-rurally, buses are OK 9-5, but non existent at night and very few taxis so being able to get around under their own steam is important, and I don't want to be driving them around forever. It's our choice to live where we do, we knew that driving lessons/Mum's taxi would feature heavily when we moved here
I don't say no for the sake of it. If we can afford it, them I'm happy to oblige. Neither of my 2 have regular pocket money and have never constantly asked for stuff and if I can't give it to them, then they're fine with that.
When I was growing up I had very controlling parents, was never allowed to do anything, certainly never allowed to go to the cinema with friends, to wear make up, or even choose my own clothes and hair style. I don't want that for my children. I don't want her to feel uncomfortable or left out, and I do think it's possible to do that without ending up with a spoilt, entitled nightmare