OP, I know that you've been thoroughly deflated here, and good thing too, this idea is insane.
You're reducing the number of staff because you can't afford them, but you need them to run this type of enterprise. With a skeleton staff:
- who will check my membership when I walk in?
- who will make sure people who aren't members don't walk in?
- what systems will you have in place to ensure my child doesn't walk out while I'm distracted for a moment?
- who will I complain to when someone's darling is expressing themselves by whacking my DD over the head with a tasteful wooden toy?
- who will administer first aid after this?
- how will you cover sick leave / 25 days holiday for your staff?
Honestly, without enough staff, you will not be able to offer a 'service' as people make that - not tasteful furnishings which will be no doubt covered in baby vomit as there aren't enough people to clean it.
I can't see how it would be safe with the staff numbers you propose. It could end up like Lord of the flies.
That's before we get onto the utterly dubious financing figures of -20% and /4. Some figures are not compressible as others have pointed out. Honestly you need to get some business training as the fact you've even thought this shows huge naivety.
With membership capped at 100, as someone else has said, the place will be dead. I've been to a soft play where poor DD was there alone. I felt so sad for her.
Your target audience (as has been pointed out by just about everyone but I've just read this with incredulity) is really unfocused. Are you aiming at women who have money to spare and want exclusivity or aiming to help women who need retraining? As everyone else has said, these are such different markets.
It also can't be a co-op with women helping each other for free if they're paying equivalent to a gym membership charge for the privilege. Why would anyone pay to work? Even if you offer free membership to those that run classes, it's a huge obligation, why would they do that for a private business? For a sure start centre, maybe. I found the volunteers there enthusiastic and welcoming, but not as professional as I'd like from somewhere where I was paying for sleek, calming environment. And if I pay over the odds for a baby class I would be massively unimpressed if that person was a lightly trained volunteer.
You would need to up your staff numbers, up your membership and massively, massively up your capital.
The village hall, DIY type affair works really well, it's not profitable but it allows the mixing, women together type air (btw, would my SAH DH be excluded from these?) but doesn't have the design aspect you're going for.
My toddler projectile vomited all over me a couple of days ago, so as much as I love calm, well designed places, they are not the first place I think about going with DD.
Sorry for repeating everyone else and also the thread has moved on I know, but I was quite astonished by this business model.