My DDs all cheer, alongside gymnastics and dance. They love it. They have never cheered for any other sport, but always competed in their own right. It's taught them discipline and team work, it's hard exercise and they work up a sweat. They are scored on jumping, tumbling and gymnastics, building stunts and pyramids. There is nothing on any score sheet for appearance. DD1 and DD2 are fortunate to be heading out to the USA to compete in the world championships this month and would not be impressed if they heard it described as inappropriate!
For practice they wear shorts and t shirt, and for competitions they wear long sleeved tops with skorts (akin to netball, tennis, hockey etc.) They do wear sparkly hair bows, and my oldest 3 fake tan and wear makeup. They're 13, 16 and 17 though! My 10 year old doesn't wear fake tan and wears stage makeup akin to dancing - usually lipstick and sparkly eyeshadow, but no foundation or false eyelashes!
DD4 is on a youth team which is all girls, DD3 is on a coed junior team and DD1 and DD2 are on coed senior teams. There's actually almost 50:50 boys to girls on the senior team, which I think is similar certainly on the bigger US teams.
Some links to proper cheer - note no pom poms or footballers in sight!
A coed team from England at the world championships:
m.youtube.com/watch?v=jdESWX8tSA8
A coed youth team from the USA (aged 8-12):
m.youtube.com/watch?v=9bP2mLism-Y
A coed senior team from the USA - note equal numbers of boys and girls:
m.youtube.com/watch?v=dBpo_luWK4g
Finally an all girl group from England at worlds.
m.youtube.com/watch?v=oOkhvXAYSJs
Watch these and if you still think it's girlie pom poms I'll be surprised!