I'm looking at you, Bosch.
Thanks for the pretty coloured leaflet all about Allergy+, Sportswash, and Aquasafe, with the pretty icons of socks and T-shirts.
Were the standard, universally understood wash labels just too boring to rate a mention?
Still, bonus point to your helpline for suggesting I phone each clothing manufacturer individually and ask which Boschwashâ„¢ they'd like their clothes done at.
Remind me. Wasn't technology supposed to make our lives better?