We took our baby DD to the swimming pool for her first time this week and she loved it. But it cost £8.40 for two adults and a baby. We were only in the pool 15 minutes and would love to go every week but simply cannot bare to pay so much. I have researched discount cards/active cards etc. We were the only people in the baby pool. Am I being unreasonable to think if they charged less they would get more customers and in the long run make more money? But also raise a healthier generation of children?