The signs on the A9 have been there for years, but are really aimed at the lorries.
The A9 is a good case in point, tbh. There are dual carriageway bits, wide sweeping trunk road bits, and second-gear hairpins. Nearly all with glorious views.
To be honest I wish people knew what NSL was. The bypass of our nearest town is lovely dual carriageway, two wide lanes each way, good visibility, etc. But there's always some twat doing fifty because... actually I have NFI why, but people assume it's 50 (why?! it's never 50 unless you can see a sign reading 50) or 60 but they're doing below.
I know this because the 56mph-in-lane-two pootlers slam their brakes on as they go through the speed cameras. Fortunately I leave sensible stopping distance, but many drivers don't.
Some people need to read their Highway Code, I think. I believe not knowing what the speed limit is for the road you're driving on counts as "driving without due care and attention" and I wish more people were done for it. Driving on a 60 road at 50 knowing it's 60 and therefore other drivers may well be doing 60 or indeed more is safer than doing 50 and believing everyone else will too.
Once on the M6 we went into horrendous summer storms - mid-August, dusty road suddenly drenched, ground too hard to absorb water, flash floods, aquaplaning, etc. Visibility went down under fifty yards and most drivers, including DH, put fog lights on and slowed to 20-30mph. M6, remember. Some complete idiots were still hooning along without lights in lane three at 70 or more. Death wish?