Went out with my three year old twins, who both suddenly wanted carrying, and started kicking off. We were heading for the tills anyway but I was gently coaxing them along , trying not to panic - it was loud!
Then a woman shop assistant said at the TOP of her voice "Someone needs to go home!" I wasn't sure who she was speaking to, but she was standing alone packing a shelf. Then she said it again, looking at my twins! 
I said "thankyou for your advice"
but she didn't even look at me, got down to their level and said "you have to go home if you can't behave! You need a sleep!" So predictably they kicked off even more! I hurried as fast as was possible to the till, and was furious! No one wanted them to be quiet more than me, and they weren't tired, they were just fed up, and being, well, three!
I know she was probably fed up listening to them but I wonder what else she thought I could do!
So I complained about her attitude to the manager at the till, who gave then twins some sweets! (Instant silence!)
Another shopper came over and said she had heard the shop assistant and that she's been rude to her too! And she said that when her 12 week old baby was crying, ratty shop assistant said "is that baby bottle fed or breastfed, because I needs feeding, and if you want to feed him I'll ask the manager can you go in the staff room to feed him. I'm not listening to that!"
I hope I'm not unreasonable in hoping she gets some robust feedback!