In the UK low income mothers get a surestart grant, but in Finland the governant gives all mothers a box with a range of stuff in it or mothers can opt to take cash (140 euros).
I imagine that the Finish governant can negioate really good deals with baby clothes manufactorers and buy in bulk. It means that the money goes further. I feel that having the option of a box instead of a surestart grant would mean that mothers would get more without costing the governant more. The box includes toys, books, breastpads and even condoms. There is none of the crap associated with the dreaded bounty packs. It also ensures that the tax payers's money actually gets spent on the baby.
Finish baby pack
Apparently this pack has reduced infant mortality and encouraged mothers to attend ante natal care.
The only downside is whether we would really want every baby in the UK dressed the same.