senua
I like the idea of Farmers' Markets but the reality never seems to match the hype. If the farmer is selling directly to the shopper then they are cutting out (several) middle-men and their profit margins - yet that saving never seems to get passed to the customer. If anything, it's more expensive than supermarket.confused
The reason is the price of the animal. Here's roughly how it works for a pig:
Cost of rearing pig: £60
Price wholesaler will pay for pig: £55ish
Price of slaughter, jointing: £10ish
Price of pig joints as sold to supermarket: £70
Supermarket costs - transport, storage etc: £25
Price supermarket charges for all the bits in total: £120
Supermarket profit: £25 per carcass
Those figures are a bit all over the place, but that's roughly how it works.
So the pig farmer makes, very roughly, a loss on each carcass if he sells to the wholesaler who sells to the supermarket.
A farmer who's rearing for the markets pays for the rearing cost, the slaughter and jointing. Then there's his costs for storing the carcass, his costs for running a vehicle, his time spent at the markets (at least 5 hours including travel), fuel getting to and from the markets, the cost of staff, a website, marketing.
However, he's still able to make a profit because if the pig costs £60 to rear, and all the other work costs about £50, he can sell the bits for about £140 and still make a profit on each individual animal.
So the prices will be more expensive, because you as a consumer are paying the real cost of the whole process, not the artificial cost that the supermarket imposes. With the artificial cost, the supermarket profits, you do OK, the wholesaler does OK, but the farmer goes out of business eventually.
Once you've found a farmer whose products you like, you can build up a relationship with them and stuff will be cheaper. I get decent discounts (5-10%) now from my farmers because they know I'll be back week, because I care about what they do and I'm interested in seeing them succeed.