to think MN shouldn't support boots co-advertising newborn bottle sets and "follow on" milk

[ICBINEG]

when there's a national campaign on to promote BF?

Presumably this advert passes the letter of the law regarding the non-advertising/non-special offers on formula for new born's but it defies the spirit in every way possible.

AIBU to expect a little more social responsibility from MN?

I rather love you too MrsJay :)

"I was totes going to breast feed, but Aptamil sent me the sweetest cuddly polar bear through the post, so after that I thought, "ahhh fuck it. it's formula for you DS. My tits never sent me a bear"

I suspect it actually goes like this: people want to breastfeed but find it emotionally and sometimes physically challenging. But hey, ho - everywhere they look they see advertising for formula and babies being bottlefed. They can sign up for clubs run by baby milk companies, phone helplines run by these companies, watch programmes on tv sponsored by these companies, and it makes the decision to stop breastfeeding seem absolutely emotionally safe and logical and normal. Babies and bottles go together like a horse and cart. Like bread and butter. And it's not enough that you rarely see babies being breastfed (even on programs like OBEM). The companies have to make sure that they SATURATE parenting magazines with advertising for their products.

Bottlefeeding is completely normalised in the UK in terms of being highly visible in cultural terms (outside of NHS health promotion campaigns). Breastfeeding is largely invisible and is marginalised in a social sense. Formula companies would like to keep things this way.

Bit patronising and massively judgey shagmund
I cannot breast feed due to having my breasts removed for cancer at aged 27.
I can assure you it broke my heart not to bf but in the absence of tits I did in fact need to research different formulas, bottles and sterilisers which I found very difficult a dc when dd2 was born with a cleft palate looking at different types of bottles was highly important.
What a very rude thing to say. Shame on you.

"I bet most people who bottlefeed spend more time researching what buggy to buy than they do their child's sole source of nutrition for the first six months of life.

Eh what are you saying"

I'm saying that people spend more time researching what buggy to buy than how to feed their baby.

and it makes the decision to stop breastfeeding seem absolutely emotionally safe and logical and normal

Good.

Although I've met a lot of women who found the "decision" to stop breast feeding extremely hard and distressing.

Which is a fucking shame IMO.

Shagmund for gods sake why have you got to come out with bollarks like that comment about pram research?

I don't even bother reading your posts after that to be honest.

"looking at different types of bottles was highly important.
What a very rude thing to say. Shame on you."

If you can't breastfeed you shouldn't be reliant on biased information about the products you need to use to feed your baby.

Adverting is advertising. Not impartial information.

PrettyHairClips Thu 10-Jan-13 20:09:39

loads of babies are formula fed and there's absolutely nothing wrong with them at all

Source?

^THIS totally sums up the ridiculousness of these threads.

Source! Are you for real? Um, the millions of people who were FF and are totally fine? Jayzus.

What should I rely on then because the professionals won't talk Bout it either. I will deem my information from where I see fit. That I'd none of your bloody business.

Pickled - don't read my posts.

I don't care.

It's true that most people don't do much research into what products to buy to feed their baby on.

And they can't do it because the information doesn't exist. There is no impartial, independent research which compares the different brands of milk to see which ones are best tolerated by babies.

So you are reliant on anecdotal information and advertising.

I suspect that most people wouldn't buy a buggy without reading multiple reviews, possibly looking at a WHICH guide on buggy performance, safety, comfort and durability.

How did you choose which brand of formula to buy?

There is no impartial, independent research which compares the different brands of milk to see which ones are best tolerated by babies.

What I did (and I suspect this is so left field and crazy that no one out there will have thought of it) was see which one my baby tolerated best

I guess people have to be passionate about something but it amazes me that some are so offended by women having to or deciding to formula feed. It's really not a big deal, the health outcomes are virtually identical, and it's a free society to make such choices.

any time I read these sorts of debates i always think the breastfeeding dictators advocates think that all formula fed children are snotty nosed and feeble little waifs

Agree that all the ff babies who are fine are evidence enough.
If only our tits really did give us bears lol

What I did (and I suspect this is so left field and crazy that no one out there will have thought of it) was see which one my baby tolerated best

thats a bit thinking out the box that trying on your own to see what works you should market that idea

aww the boobie bear

Please take this post in the manner it was intended TikTok but how do you get alerted to all bf/ff threads? It's great that you are here and come and talk facts and experience but I've often wondered if a siren goes off or if MNHQ send you a carrier pigeon

Tell me too.

mrsj :o ditto!!!