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AIBU?

Share your dilemmas and get honest opinions from other Mumsnetters.

See all MNHQ comments on this thread

Original poster

to think MN shouldn't support boots co-advertising newborn bottle sets and "follow on" milk

901 replies

ICBINEG · 10/01/2013 12:30

when there's a national campaign on to promote BF?

Presumably this advert passes the letter of the law regarding the non-advertising/non-special offers on formula for new born's but it defies the spirit in every way possible.

AIBU to expect a little more social responsibility from MN?

OP posts:
Original poster
ICBINEG · 10/01/2013 15:12

polka and dreaming The rate of deaths from RTA for under 1s is around less than 1/25,000
The rate of deaths from sids for under 1s is around 1/2500.

So child under 1 is 10 times more likely to die from SIDS than an RTA.

OP posts:
Original poster
ICBINEG · 10/01/2013 15:13

See the fsid website for evidence that FF increases the risk of SIDS.

OP posts:
Original poster
ICBINEG · 10/01/2013 15:14

areyou yes FF has been compared to crack...by the pro-FFers obvs.

OP posts:
Chunkymumma · 10/01/2013 15:15

I chose not to BF, it was nothing to do with formula advertising though. It was my NCT groups bf class, totally put me off with all the talk of mastitis, engorgement, leaking nips etc... Yuk! However, I truly do think other people bf is quite lovely.
The support for ff mothers is shit in this country, I think that's awful. The problems caused by ff are sometimes to do with preparing it incorrectly - so why not educate women on how to do this. It's the parents choice how to feed their baby, nobody else's so they should be given as much support as bf mothers, not made to feel like lepers because of their choice.

OlivetheotherReindeer · 10/01/2013 15:16

Seriously, MN isn't anti formula feeding , per se..........how about no adds for any breast pumps, breast pads, nipple shields etc.....just to give a balanced view?

PolkadotCircus · 10/01/2013 15:16

Where does the research say SIDS deaths are attributed directly to correctly prepared formula following guidelines and only correctly prepared formula?

Original poster
ICBINEG · 10/01/2013 15:19

Sids is uncorrelated with gastroenteritis so I can't imagine that the way you prepare the formula makes any odds...

What fraction of people do you think are NOT following the guidelines?

OP posts:
AreYouADurtBirdOrALadyBird · 10/01/2013 15:19

Oh so we are past that point,OK. Of course it was by those who formula feed,they should have their children taken away from them,because by feeding their babies in public they ate socially irresponsible.

Now if I give my 6month old 8oz of coke will that keep her awake til 9pm cause I hate leaving the pub early?

dreamingbohemian · 10/01/2013 15:22

You can't attribute all SIDS deaths to formula FFS.

Original poster
ICBINEG · 10/01/2013 15:22

No-one else has suggested any of that...at least certainly not the people complaining about the advertising.

OP posts:
PolkadotCircus · 10/01/2013 15:22

So what exactly is the immense risk from correctly prepared formula in relation to SIDS ie what part of formula causes SIDS?

Also where is the research that directly links formula as a cause of SIDS?

Original poster
ICBINEG · 10/01/2013 15:22

indeed not and I haven't dreaming

OP posts:
Original poster
ICBINEG · 10/01/2013 15:23

polka I pmed it to you

OP posts:
AreYouADurtBirdOrALadyBird · 10/01/2013 15:24

Do you give your children soothers ICB?

PolkadotCircus · 10/01/2013 15:25

So what are you saying in relation to correctly prepared formula and SIDS?

TheBrideofMucky · 10/01/2013 15:25

I'm sure all new mothers know that formula and bottles exist. Lets not hide them away like they are something to be ashamed of.

Original poster
ICBINEG · 10/01/2013 15:27

polka BM and FM are different. They contain different chemicals. The gut of a baby responds differently to them and they are digested at different rates.

Sids is highly correlated with sleeping more deeply and hence anything that causes that. Including being in a smoke filled room or sleeping on your front. FF is also correlated with sleeping more deeply possibly because of the differences listed above.

Most babies are not at all susceptible to SIDS. But for the ones that are susceptible it is important to minimise the things that lead to deeper sleep.

OP posts:
AreYouADurtBirdOrALadyBird · 10/01/2013 15:28

Yes one could give formula and a soother to counteract that.

Original poster
ICBINEG · 10/01/2013 15:28

areyou erm nope. Why do you ask? Should we be banning them being advertised also?

OP posts:
AreYouADurtBirdOrALadyBird · 10/01/2013 15:30

No soothers are now considered to help in the prevention of SIDS.

Original poster
ICBINEG · 10/01/2013 15:30

ahh soothers are preventative for SIDS? Not so much if they are used as projectiles I imagine....

OP posts:
MrsHelsBels74 · 10/01/2013 15:31

Thanks for the comment about FF being 'less healthy' OP that made me feel great as I feed a bottle of formula to my 16 week old. Hmm

And hmm at anyone choosing to FF because of special offers, spend money on formula & bottles or feed breast milk which I'm pretty sure is free?

If MN was heavily advertising gambling I would say it was possibly socially irresponsible but baby milk? Really?

Original poster
ICBINEG · 10/01/2013 15:32

I am not suggesting by any stretch that people should make feeding decisions based solely on SIDS stats. There are going to be far more critical personally relevant factors in most cases.

But people were asking for proof that FF can cause illness and hence I provided it.

OP posts:
Greensleeves · 10/01/2013 15:33

It is on balance less healthy than bf though. Why should that be a secret? Confused

threesocksmorgan · 10/01/2013 15:33

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