to think MN shouldn't support boots co-advertising newborn bottle sets and "follow on" milk

[ICBINEG]

when there's a national campaign on to promote BF?

Presumably this advert passes the letter of the law regarding the non-advertising/non-special offers on formula for new born's but it defies the spirit in every way possible.

AIBU to expect a little more social responsibility from MN?

sock were does that quote come from? Also did you have a look at the PM?

When I had my ds I spent a long time researching the hell out of feeding, and different formulas but the information just isn't there. Yes advertising isn't information, but where is the information??!

I agree with the OP. So many adverts for follow-on milk are doing their damnedest to use the legality of advertising follow-on as a Trojan horse for images designed to promote formula feeding at all stages including new-born, and it seems that the Boots offer is not innocent of this.

Not sure what the point of MN boycotting Nestle is unless they take a principled stand across the board in relation to such adverts (except of course that boycotting Nestle is a shortcut to looking committed without actually being committed).

Mind you, MN are flogging those "breakfast biscuits" on a talk thread right now, so they clearly don't go to great lengths anymore to restrict themselves to promoting good products.

So more breastfeeding could potentially maybe save £40 million/year.

Alcohol costs the NHS around £3 billion a year. And unlike with BF, the links between alcohol and bad outcomes are extremely obvious, even at the individual level.

So why not push for bans on alcohol adverts?

If you drive, I suspect there is a greater chance of your baby being injured by a drunk driver than by formula.

polka Apologies, I meant once BF is established you can stop worrying. Obviously with either BF or FF you have to monitor that weight is being gained initially and check for allergic reactions etc.

So if MN dont know about the advert, where is it?

So MN advertising McDonalds is ok?

Polkadot it didn't work for my mum, sister or grandmother.

mumsnet promote everything from nappies to houseswaps maybe they should stop all advertising but tbh that is how the site is run and keeps going

mrsjay!

Socailly irresponsible? Are you serious?

I cannot even be bothered to engage further on this thread.

dreaming unfortunately you are wrong about the driving and formula thing. An inspection of the numbers shows that car accidents are way down the list of causes of death for babies under a year old.

I absolutely would join anyone pushing for a ban on alcohol advertising.

mrsjay!

you are though there is posts all over with me saying what worra said what worra said

McDonalds isn't crack cocaine

There's not reason why it can't be given now and then as a treat to someone who otherwise has a perfectly healthy diet and takes the right amount of exercise.

Hi all,
Thanks for the heads up on this. We do disallow formula milk adverts - not because we are anti-formula feeding per se - we believe in supporting mothers' choices but because follow-on milk is just a cynical way of getting round the ban on advertising of formula milk for babies under six months. So we will look into it and block these ads now. Apologies for the oversight and thanks for the heads up.

I just assumed you were a lazy typer!

I kind of agree that there is no point in boycotting Nestle unless it is part of a wider philosophy

but on the other hand, isn't "not enough" better than "nothing at all"?

MNHQ - it is appearing under the most active/ discussions of the day bit for me.

It's a rotation of different adverts but every so often it is an advert for boots that is promoting a baby bundle including a bottle set for newborns and follow milk (and other stuff too).

Justine, you kick ass

Oh! Thanks Justine.

Can I just put in a massive apology for putting this in AIBU

It was really really dumb. I had totally forgotten about site stuff etc.

Justine -

I said injured, not killed.

But at any rate, I'm sure formula ranks even lower than car accidents as a cause of death for infants (in the UK).

Well I have a question for you lot. Why is there no BF advertising? All we see on tv are Formula adverts of happy babies, but nothing to promote bf & it makes me mad. Ff is big business in the UK, all baby medicine is geared towards ff (those bf mums who have tried to give their baby gaviscon will testify to that!)