I looked on amazon for the book you mention, Binkybix: "The Epigenetic Revolution" by Nessa Carey, and the Kindle version is currently 99p, so I bought it.
I like how the author started off by saying that DNA isn't so much a template but more a script (she cites film versions of Shakespeare's Romeo and Juliet), where different actors/directors/etc can produce different versions, even though they're using the same script. I know that's an imperfect analogy, but it's a useful start for introducing to non-scientists that DNA isn't as deterministic as they've been led to believe.
I think that in terms of "revolution" I can see what's happening in biology as being similar to what happened in physics, i.e. Einstein versus Newton. From memory: Newtonian physics is fine for getting men on the moon, but Einsteinian physics is needed to ensure GPS satellites are positioned precisely. It's a kind of horses-for-courses scenario.
I don't recall much of what was said by scientists in the past about cloning, except for news stories about Dolly the Sheep. But a different example of cloning that I recently read about was of a cloned pet cat: en.wikipedia.org/wiki/CC_%28cat%29, where the cloned version looked very different from DNA donor, and therefore showing that a clone isn't always (ever?) an exact copy.