I agree with Strawberries though that it is ridiculous to compare lists without seeing the bigger picture.
Who else buys for the child? If its just the parents, they're bound to spend a lot more than someone who has lots of family to do it for them.
What do you buy all year round - do you regularly see something in town and just give it to your child? Or do you put it away for Christmas? A parent who does the latter will naturally give more at Christmas, but they won't necessarily spend more over the course of the year.
What do you give for birthdays? If you spend more on birthdays you are likely to spend less at Christmas, or do you prefer to spend more at Christmas?
Finally, what's included in the presents? Purely toys or do you include practical stuff too? Things like pants, socks, vests etc soon add up in cost, but its not giving anything extra iyswim.
I probably spend about £200 each at Christmas, (I dare say more, I don't add it up!) but I fit into the latter group of most of those questions. I don't buy magazines or give gifts all year round (everything goes into the Christmas box), they don't get any big presents for their birthday (I pay for the party, and a few little bits) and they get all the essentials for Christmas. This year, I've spent about £30 each on underwear bits (pants, vests, socks, tights), £15 on new Wellies another £15 on a new outfit.... That's £60 gone, but I can't believe other people don't buy these things for their children - they just don't give them out at Christmas.
I probably fit into one of those parents who others would describe as giving an 'obsene' amount at Christmas, and my children do get one hell of a lot, but when I look around at those friends who often say the same my children don't actually own anymore, in fact I think they own far less tat, because I never just pick things up when I see them and give, I really think "will DD still like this at Christmas" and I think that actually cuts back on a lot of the tat! I honestly don't give any more, I just give differently.