mashedup for goodness sake I didn't pressurise him into dropping the fee. But for anyone else who thinks I was being tight/U this is word for word the exchange:
Me:Hi xxx - I got your number via xxx off xxx website. I'd be really interested in organising some personal training sessions. Not sure how things work having never had a trainer before - but perhaps you could let me know your services/ availability etc. thanks xxx
Him: Hi xxx the first step is to meet for a consultation and chat to discuss your needs and if your happy i would design a training programme and nutrition plan for u if u need it. Let me know when u want to meet
Me: Hi xxx - that sounds sensible! I'm around tuesday evening; wednesday or thursday late afternoon/ evening or all day Friday / Saturday this week - any of that suitable?
He suggested time, I gave address
Him: 7 is fine, will see u tomorrow 7til 8 at £30 tomorow we'll discuss your needs. Thanks
Me: Thanks mike - just to confirm do I need to pay for the consultation?
Him:Ok don't worry normally i charge for it but i'll come tomorrow for free at 7 so u can have a chance to discuss what u need and feel comfortable.
If anything I felt the "consultation fee" was just dropped on me and I felt slightly pressured 
I can't believe how many of you would pay for a sales pitch.