I agree with that too HumphreyCobbler.
Not least because when every issue - trivial, important, policy, family - gets mixed in together and treated as equally valid then the real issues get ignored.
It is why the big political story of the last few months was Pastie -gate. Ffs.
We have a recession, a crisis at every turn, families struggling etc etc and we get Pastiegate.
We chose that when we don't give a toss about the subject matter just bring on the cheap shots.