I probably am BU because I could definitely do with saving some cash on my grocery shop. But I've had some v bad tesco value items in the past (soft rice crispies, plasticky tasting chocolate etc).
I was looking at value chicken breasts today, thinking 'they're probably going to taste the same as the other slightly more expensive ones once it's in a stew anyway'. but for some reason bought the more expensive ones anyway.
Value ready salted crisps taste the same as branded ones. Just FYI