I love Boden...i know lots of people don't, but i do.
No one that lives where i do wears it, whenever anyone asks me about dd's clothes they have never heard of it.
Like someone else said i find some high street stores have collections from 6-16 and i don't always want my 8yo in clothes suitable for a 16yo.
I buy lots of their stuff for myself, the jeans are fab (re mum thread, they are comfy and no muffin tops!) their basic long sleeved tops are fab and last for years. Their tunics cover up all lumps and bumps and i love their knitwear. I love the shoes and bags too....am sounding like bit of Boden freak 
OP if you want to buy stuff from Boden you should never pay full price.
Clearance is always fab - brought jacket and bag this week, should have cost £230 but only cost £80.00
Register on their website to get promotion codes.
Like their facebook page if you have an account, people always share discount codes on there - you can normally get 15% - 30% off.
If you keep the stuff in good condition you can sell it on ebay when you're finished with it and make most of the money back, i have had people pay more on ebay than i paid Boden!
Happy shopping!!