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AIBU?

Share your dilemmas and get honest opinions from other Mumsnetters.

AIBU to think there is no such thing as a 'British' blonde - yes you Miss Davina MacColl

112 replies

CreamolaFoamless · 15/12/2011 19:10

I've just seen an advert for the new shades in Garnier hair colour and it's left me a bit wtf?

The new shades are the British Blonde range ......how, why , what????

Surely, given the amount of racial tension that has been bubbling in this country (women on train, Steven Lawerence) calling the new collection 'British' blonde is beyond stupid?

Or is it just me ?

How can British blonde hair be different to any other blonde hair?

whats next the 'British' brunette , the 'British' redhead collection

If the jury think I'm not being unreasonable I will make my first complaint to the advertising standards people

OP posts:
JamieComeHome · 16/12/2011 18:54

Sorry, OP, I disagree. To me, the name means: if a British person is blonde, this is the sort of blonde colour it will be. It's a bit inane, but not, to my mind, offensive.

ZZZenAgain · 16/12/2011 18:57

I can't get excited about it. It is just some way of describing the shade, what might possibly appeal to people and make them want to buy it. I think it means nothing really. British blonde, Etruscan blonde, Siberian glow, Stockholm, Danish summer could all work... it doesn't mean anything much, you just look at the colour on the package.

They could have a range of British brunettes as well, would work too

ZZZenAgain · 16/12/2011 18:59

I havet o see the packaging

ZZZenAgain · 16/12/2011 19:01

here's a video on it

girlynut · 16/12/2011 19:17

Racist is too strong a word for it but it is a load of cobblers! Surely "tested on British hair" is the nonsensical part?

Does my Indian colleague have "British hair"? Does my postman's afro constitute "British hair"?

It implies that British hair is a certain type, which doesn't really fit with a multi-cultural Britain. That's the bit that made me go Hmm

fedupofnamechanging · 16/12/2011 19:54

Tbf, girlyut, they said 'tested on British blondes', rather than 'British hair'. To say British hair, might imply that any British person using the product could achieve those results, which wouldn't be true. They can really only be used by people who are blonde to start with.

Those colours look like the same shades you'd see on women around the world, so I'm not sure how testing it on women who happen to have been born here, makes it any more suitable for British blondes as opposed to blonde people of any other nationality.

That video went on for three and a half minutes! of wanky sales speak that means nothing.

TheScaryJessie · 16/12/2011 20:20

There may well be a market for a "British Brunette" range. A friend of mine once decided she wanted a "Spanish look" (her words).

The hair looked fantastic when it was done, but the overall effect left her looking like Wes Bentley as Blackheart in Ghost Rider. Yes, she looked that washed out. However, a month later, she carried off blonde hair-dye with panache.

But I think this anecdote may suggest that there is no market for a "British Brunette" hair range, because she would have skipped straight past it to the "Black as the Depths of the Mariana Trench" stuff anyway at the time.

JamieComeHome · 17/12/2011 08:25

That video is wank. Basically, what seems to be the basis of the girls' "look" is whether they have brushed their hair and what colour lipstick they are wearing

MakesXmasCakesWhenStressed · 17/12/2011 08:32
Biscuit
GwendolineMaryLacedwithBrandy · 17/12/2011 08:37

Oh God what an absolute fuss over nothing at all. Keep it up, I've got loads to do today and if MN is going to be this wanky today I'll get it all done.

HumanFly · 17/12/2011 10:31

Funny that, because I'm from Blackpool and have naturally light blonde hair :P

It's gone a bit darker over the years but I look pretty much like I have it highlighted. My brother and I had ultra white/light blonde hair as children, through our teens and into adulthood. We also have blue eyes and used to joke we looked like Hitler Youth as children (awful, I know!)

Not so much Brassy of Blackpool, but not exactly Nordic types either - it's not bright white blonde anymore, but more of a light light white ash blonde which will probably just get mousy as I get older.

LadyMontdore · 17/12/2011 10:55

What a daft thread. OP you are just trying to be offended.

British blonde to me means the kind of blonde colour you'd expect to see on a naturaly blonde british person. A fairly yellowy blonde. A scandanivian bloned would be paler and ash white. California blonde would be more golden etc.

And why can you not link hair colour to a country? Do most Japanese people not have brown hair? Would Tokyo brunette be a problem. Just because we have a greater range of hair colours than many countries doesn't mean we can't mention hair colour.

Also OP are you one of the people who doesn't understand the difference between being proud of your country and being racist?

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