"Tether, don't you think children get a whole day off after a visit to the orthodontist - yes, some do!
A lonely mum often does get her DD to stay off so they can have a trip to Westfield, Bluewater (far enough away from school that no one notices)."
Do give me a moment to recover from this revelation, as it has shaken me to my very core. In ten years of teaching in inner London, this is news to me. thank you for removing the scales from my eyes 
amerryscot, let's try again. Do the primary-aged children take the day off for the orthodontist? Or drive themselves to Westfield? Or, is it just possible that the decision to do either of these two things is taken by the parent?
Now, shall we move on to the child who doesn't come in because nobody woke him up because his parents were out? Or the child who is scared to leave her mum in case she starts drinking again? Or perhaps the child who has mental health needs and requires regular CAMHS appointments? Because they won't get an award either.
Oh, but the child who gets taken to school every day and hasn't fallen ill will. And the message given out to ALL of those children, including the award winner, is wrong.
jchocchip, I am only arguing against attendance certificates for primary aged children.