to think that Littlewoods advert should be banned?

[CherylWillBounceBack]

Shameful for all the reasons below:

a) Ruins Christmas by exposing the truth about Santa's existence.
b) Encourages debt fuelled consumerism (easy payments)
c) could pressurise people out of guilt to spend more than they can afford
d) Attempts to make presents which are ridiculously look like the norm
e) Suggests that we should pass our hard earned up a generation by putting laptops on the knees of grandparents. Rich old people can buy their own electronic tat if they so choose.
f) annoying tune that gets stuck in the head.

I bloody hate that ad.

i like the ad ,does not mean you have to go out and buy stuff like that

I'm going to buck the trend and say that I found it moderately sweet. An amazing amount of product placement, and all the presents were very expensive, but not really any different from most Christmas adverts really.

I really don't get the how terrible, an advert that doesn't pretend Santa is real or the how awful to buy expensive presents for your parents objections. Sure it is all about pressuring people to buy their stuff rather than anyone else's, but that's what adverts are for isn't it? Likewise the buy now pay in never never land isn't exactly ground breaking (although I agree a bad idea).

I can understand the irritation about Mum doing it all, but I can understand why they have targeted the mothers with this advert because in practice many many mothers do buy the family Christmas presents - there are plenty of threads here moaning about it.

It is horrible because it implies that the mother is only lovely lovely mummy because she spends lots and lots of money on expensive gifts. Most normal mummies can't afford this stuff so we must be horrid, inadecuate mummies.

I know we are all grown ups, and I try not to take it too seriously, it is onloy an advert after all. I certainly won't be encouraged to spend money I don't have on expensive tat. However, it does really irritate me no end.

Ah well, what is life, if there isn't a super annoying, patronising, insulting and generally boak-inducing advert to spoil christmas? At least I have something I can vent my frustration on. Having a rant out loud to no one in particular about the evils of marketing and the immorality of commercialism makes the ad break go a lot faster.

I had considered looking at littlewoods before, but this has put me right off. Well done, littlewoods, you have saved me from myself!

It may well be cringeworthy but Littlewoods has done the job it seems! We're all talking aboout it - so in that way it will be deemed as a great success! - That's advertising folks!!!!!

I completely agree with the OP - my DD is only 12 weeks, but if she were older i wouldnt want her seeing it because it may make her question her belief in santa. I didnt really take much notice of the rest of it tbh!!

Yes I agree whoknowswho....we are all talking about it, as in advertising that is meant to be a good thing.......... but I certainly will not buy from them, because of this advertisement, so if more people (and it seems so) think like me, their campaign will have failed..thus bad advertisement..because sales will not have been as high as they thought...and I will never buy from them in the future. I feel that strongly about it. Thus negative advertising..and they deserve it.

What Lady Beagle Eyes said - was thinking, oh it can't be that bad. But DH and I just watched it and it is just completely over the top gaudy and gauche consumerism....

I loved John Lewis last year, that advert made me feel really Christmassy. This one makes me feel just a bit sick as if I've eaten too much crap junk food.

Is this inducing the same rage as the Disney advert?

It's completely tacky and crap and on that basis a total turn off to me - I can't see how it needs to be banned tbh. It's just like every other smaltzy crap Christmas advert trying to induce you to buy crap you don't need and can't afford.

If anyone is actually upset by an advert like this just think of all the "my lovely mothers" who'll be sobbing into their cornflakes come February when their Littlewoods statement comes through. And perhaps have an age appropriate chat with the children about how credit and debt are a bad thing.

The disney advert doesn't bother me either. Except the woman who says "In Florida" is laughably try hard.

The watch that bloke is wearing at the end looks like it was a fiver off Grays Market. Nasty.

Poor old mum has to buy her own christmas present? What about the dads, they seem to take the role of additional present recipient in this rather than parent?

What a strange strange advert. Why do ad agencies think that families operate like this? It's just stupid.

That is a horrid advert.

Which is amazing really, given it has little kids in Christmas costumes. You would think, there's little that can go wrong with that idea.

Nasty.

Worse bit about it is the common child at the end the word is mother NOT movverr

I really cannot find the energy to get work about about the fact that an advert is trying to pressurise people in Buying Lots of Stuff

maybe that's because I'm "common" though, as we pronounce mother in a way not dissimilar to the girl in the ad

Come on, I'm sure we could come up with a final verse about debt-ridden post-festive fun!

That is one tacky ad!

Some of you should go and leave in a dictactorship ruled country then. You will love all the banning

Its dreadful

Really dreadful

"my mum is great because she bought all this expensive stuff"

BUT freedom of speech and all that....so I
a) turn the TV over when it comes on the TV to save the gnashing of my teeth and
b) am now boycotting Littlewoods for such flagrant ignorance of the financial hardhsips most families are in atm....easy payments indeeed!!!!

My kids love it. They think it is an advert about loving their mum, plastic tat or not.
:)

Telly has an off button.
The BBC doesn't have adverts.
Children can cope with the truth.
Nobody is making you use the company.

What's to get annoyed about? It's a chuffing advert. It's not telling you that you have to do something, and it is no worse than a lot of the other dross squeezed between the ever shortening tv programmes.

It epitomises Christmas far more than pretty much anything else that I can see. I know about three Christians but many more folk who are determined to run themselves into the ground financially to appease the need to be seen as a good parent at this time of year. In years to come the advert will probably be rerun as a documentary on life in the 2010s

Well, I'm delighted to that the general consensus is this grotesque piece of advertising is indeed the horrendous pile of steaming turd I think it is.

Of course, my initial subject that it should be banned is a little tongue in cheek - I would more suggest that the sick, sick minds that created this cretinous slice of tripe should immediately be put on a sociopath register, as only a truly twisted, warped brain could have envisaged such a guilt laden, morally repugnant piece of celluloid.

It is everything that is wrong with the world encapsulated into a minute.

YANBU.

In fact all Littlewoods adverts should be banned.

Yukky advert - the children's accents are disgaceful and the message just WRONG. It really does sum up everything I hate about this time of year with regards to advertising and children.

"fank yew Mavver , yor wicked"

YABU
Agree on all counts.
AND another thing:

It annoyed me that at the end they have a caption
"Peak behind the scenes at Facebook." Nice spelling there.

As if anyone wants to watch a whole pile of oversugared stage school children doing pieces to camera about appearing in a sodding littlewoods advert.

"Well, I'm delighted to that the general consensus is this grotesque piece of advertising is indeed the horrendous pile of steaming turd I think it is.

Of course, my initial subject that it should be banned is a little tongue in cheek - I would more suggest that the sick, sick minds that created this cretinous slice of tripe should immediately be put on a sociopath register, as only a truly twisted, warped brain could have envisaged such a guilt laden, morally repugnant piece of celluloid.

It is everything that is wrong with the world encapsulated into a minute."

Thank you Cheryl for this shining gem, especially the last bit.