MIlaMae, I agree that to imply formula is somehow generally 'deadly' in the UK is a huge over-reaction, and I am not aware of any official body who would describe it as this. There are no doubt some individuals who think that way, of course.
However, surely it is also a huge over-reaction to say, as you did that awarding "points for everything bar formula infers it's dirty, akin to an illegal substance."
I guess you mean 'imply' rather than 'infer' :) but the implication is just daft - where does the 'dirty' come from? The 'illegal' come from? Unless you can show that the only other things you can't get points on are also dirty and illegal - I dunno, heroin, cocaine and used syringes, maybe?
You seem to think the points scheme is some sort of seal-of-approval system - and that something with points is 'approved of' and something without points is not. With a weird standpoint like that no wonder you think it's inconsistent to award points on crisps and high-sugar/fat items.
But it is not an approval system. It's a marketing system. You can be sure if Boots were permitted to award points on formula they would do so.
Formula has been taken out of this marketing system, by law, because it is deemed to be inappropriate that the sole source of nutrition for infants - our most vulnerable population - should be part of someone's promotional activity, especially at the expense of breastfeeding which is fragile and which has zero commercial 'strength' in comparison.
You can object to this, and think formula should all be part of the same marketing free-for-all as crisps, cereal bars, confectionary, and whatever - but that would be on economic libertarian grounds, not on 'seal of approval' grounds.
Once you get away from the idea that Big Business is showing 'approval' or not of formula, you'll understand the issue better, I think.