It's probably been said, but NI shut down the NOTW before anyone had the chance to boycott it that weekend.
Many people feel that what went on at NOTW and perhaps other papers is wrong and they are showing their feelings in the only way that RM will listen to.
RM is not going to take the phone calls or read the letters and emails.
The only way to let him and his NI organisation know is to boycott his products, be they newspapers or TV companies.
It was advertisers, not boycotters that really hit him where it hurts when they pulled their adverts from the paper.
Many people do not read the NOTW and so it wouldn't matter to him if they continued not to buy it. But they want to show their disapproval and are doing so by boycotting the services of his that they did use.
I think the whole thing could be fixed if he stopped supporting people like Rebekah Brooks, who as editor should have known what was going on and take responsibility, at the very least, for being asleep at the helm. She's passing the buck and so is he.
Innocent people have lost their jobs, people who are either guilty or clueless are keeping theirs. That's the wrong way around. People want to say so.
And they want to make it very, very clear to RM and others like him that this is intolerable and unforgivable and that there are consequences to pay when the truth comes out.
It will be a very brave stupid journalist or editor who tries this again in the future.