It means someone who's posher than you, but not so posh they won't talk to you.
It means flat shoes for the school run - but NOT white trainers.
It means not putting your daughter in bright pink velour, no matter how much she may beg.
It means not shaving your son's head.
It means starting and finishing your words with no slurring (sober) or glottal stops.
It means parenting more by guidance than by instinct.
It means breastfeeding, or at least toturing yourself for not breastfeeding.
It means not wearing short skirts unless your legs are practically perfect.
It means owning a house, or paying higher than average private rent - not because you can necessarily afford that, but because this is the best catchent area.
It means that oven chips are a quick tea for after an afterschool club - and in your head, you don't really count them as cooking.
It means you'll avoid extra cheap sausages like the plague, rather than picking up three packs and shouting "Let's have a barbeque!!!"
It means buying second hand clothes and leather shoes, instead of brand new clothes and plastic trainers.
It means using sunblock, even if it makes you feel sticky.
And most of all, it means not bleaching the top half of your hair blonde and dying the underneath bit black.