I'm in the reading is like breathing camp, and it's great to know that people on here will also read whatever is to hand, although for me it's more likely to be cereal boxes than shampoo bottles. LOL! I even read the ORT books ds brought home through myself before he read them to me.
I'm so glad ds (7) is a really keen reader. He's a good reader too, but I think being keen is much more important. So many things he comes out with and when asked where he learned it he tells us which book it was in. I remember when I was younger and when asked how I knew something I'd talked about my stock answer would be 'Oh, I read it somewhere'.
I've already told ds that when he leaves home I'm lining his bedroom walls with bookcases, and he totally approves! 
She can't read yet but dd (4) also loves her books, although up until she was about two and a half she thought they were only any use for chewing. I was devastated at her apparent lack of interest but she changed completely. I'm so looking forward to her starting reception in September and being taught to read.
I don't read many books these days, but I do read a lot from veging on the internet. Most of the time I don't get the run of uninterrupted time I personally need to be able to enjoy a book, so tend to sit at the computer when there's nothing I actually need to be doing. Over the years it has stopped me from getting bored when I'm passively supervising the kids. I did read quite a bit in dd's first few months because breastfeeding is great for leaving a hand free for holding a book. Although, having said that, even when ds had to go to formula at a couple of weeks old, I did master the art of holding the baby and bottle with one hand and arm and a book in the other. 
I would always say that reading is the only way you can travel anywhere and anywhen wherever you physically happen to be. I know that people will argue that you can get that from a DVD/television, but that's somebody else's vision whereas a book lets you create your own.
I went to a really interesting talk about Enid Blyton at Seven Stories the other week. The speakers (one of whom was Anne Fine) said how Blyton's stories are very brief in description, Anne Fine said how she gets the setting across mostly in dialogue. The other speaker, a Blyton expert, said that he's spoken to many adults who, when they'd re-read their childhood Blyton favourites as adults, found that the things they remembered most vividly weren't actually in the books.
Actually, something which has occurred to me. Like others I'm very much a read stuff just because it's there type and it seems ds is too. He's sat and read books about which dh has asked him 'why are you reading that, it's too easy for you.' It seems he's a read it because it's there type too, he just wanted to see what happened in the stories. :) I really hope dd turns out to be the same.