The thing is though, that any government guidance has to deal with broad brushstrokes, and for that, I think 5-a-day, whilst not perfect, is a reasonable attempt at communicating the most important message, which is that no fruit and veg at all is bad for you. I don't think the sample of people here who cook from scratch and make stealth veg pasta sauce is an accurate representation of what goes on all over the country.
There are people who can understand and act on more complex healthcare information, and they are also more likely to be the ones that will seek it out and be better informed than just 5-a-day anyway, but there are vast swathes of the population for whom 5-a-day is in itself pretty alien.
I suspect 5-a-day was aimed at the families for whom a normal diet would be Frosties for breakfast, a ham sandwich, crisps and chocolate at lunchtime and nuggets and chips and ice cream for tea. For those people, 5-a-day, or realyl any fruit or veg at all, would be a big step forward.
When you probe any of the guidance a bit further, it's pretty clear that they recommend a variety, and that green veg is particularly beneficial, but for those who are never going to go that step further, saying fruit is bad because it's full of sugar is not going to make them eat broccoli and spinach, it's going to make them think they might as well eat Mars Bars.
D