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Original poster

to think 8 out of 10 Mumsnetters do not recommend weaning with Kenwood, actually?

2 replies

TheHouseofMirth · 12/09/2010 21:39

I don't. Do you?

And I think it's misleading to state that "It's important to ensure your baby is introduced to a balanced diet through a gradual process ? milk is followed by smooth purées, which gradually gets thickened into mashed and chunky textures, and on to whole pieces, once your baby starts chewing." OK, so they've got a product to sell but purees are not the only way to wean a baby and certainly not the best way.

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MNHQ

Carriemumsnet · 13/09/2010 17:17

Hi there, thanks for all your comments on this thread and sorry the ad has annoyed you.

You're quite right, it is misleading - and we've learnt some useful lessons for any future similar collaborations on what folks can and can't/ should and shouldn't do with product feedback data.

FWIW When asked :Would you recommend your Kenwood product to another parent who is looking to start weaning? 80% said yes out of a total of 90 testers, so the products did do well, but the way the ad was phrased was certainly not great.

Equally we had a lot of to-ing and fro-ing about inclusion of BLW in a leaflet Kenwood are producing which includes some feedback about the products as well as MN tips and recipes. We're looking in to why the copy we approved for that leaflet (which includes BLW) wasn't used on the Kenwood page on the site -possibly a mistake our end so apologies and Blush

Thanks again for bringing it all to our attention and apologies for the consternation. The ads should be off the site by midnight tonight.

MNHQ

Carriemumsnet · 13/09/2010 17:17

Hi there, thanks for all your comments on this thread and sorry the ad has annoyed you.

You're quite right, it is misleading - and we've learnt some useful lessons for any future similar collaborations on what folks can and can't/ should and shouldn't do with product feedback data.

FWIW When asked :Would you recommend your Kenwood product to another parent who is looking to start weaning? 80% said yes out of a total of 90 testers, so the products did do well, but the way the ad was phrased was certainly not great.

Equally we had a lot of to-ing and fro-ing about inclusion of BLW in a leaflet Kenwood are producing which includes some feedback about the products as well as MN tips and recipes. We're looking in to why the copy we approved for that leaflet (which includes BLW) wasn't used on the Kenwood page on the site -possibly a mistake our end so apologies and Blush

Thanks again for bringing it all to our attention and apologies for the consternation. The ads should be off the site by midnight tonight.

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