I keep seeing more and more TV and magazine ads that call stretch marks ugly. I'm not arguing that stretch marks are wonderful, fabulous, blah blah blah, but for some of us ladies they are inevitable no matter what lotions and potions we use because of genes, skin type whatever!
My stretch marks are right up to my rib cage so no more bikini's for me but I have excepted them as a part of me. In the end they were caused by having my lovely DC's and they are never going to disappear so I have excepted and moved on. Being confronted by "avoid UGLY stretch marks by using our product" just makes me angry 
I mainly get annoyed because if I was PG for the first time and saw one of these ads then stretch marks appeared, It would fuel the feelings of "I'm ugly, horrible" etc etc
AIBU?