Its just so vacuous, every week it has a different diet plan in it, its obsessed with fawning over "celebs" , its fashion pages generally consist of items that cost more than most people earn in a week, its always featuring the latest "anti-aging" treatments (not just creams etc but medical treatments) as if women are nothing if they don't look 25 and god forbid we ever get old. I would say it seems to be targeted at women of 25+ yet every week they have a thing where they "style hunt" random girls in the street who they deem super-fashionable and imply this is what we should all be looking like/dressing like and usually these women are 18-21 and look like models. Oh and worse of all, it seems to try and be a "cut above" and more sophisticated than your downmarket weekly rags like heat, closer and their ilk, but really is pretty much the same when you look under the surface with its celeb-worshipping and thin-is-beautiful messages.
And why can't I resist buying it when I hate it so much