It's not, actually.
It's all a bit emperor's new clothes really.
(obviously I speak about the south of Italy)
Everybody eats cakes for breakfast, (kids in schools arrive on a sugar high which by 10am has gone and they're flat out on their desks) loads of pre-packaged food now becoming very very popular....adverts all over the telly saying "natural- only contains sugar, flour and butter" etc. All the kids at dd's nursery take huge bags of crisps (the family size ones) or these hideous bun things and usually when "fish" is the second course we have to send in, they send fishfingers (ditto when it's meat, they send in a burger, or more often a spammy type thing)
Hospital food is the same as the UK- families take the food in to their relatives.....schools generally don't do food as they all close before lunch- but at break, as I said, the kids are all shovelling shite down their necks, coke machines in every hallway....
The fresh ingredients are no better or cheaper than the UK- in fact, frequently less good quality. Whatever you buy from the greengrocer you chuck half away. You wouldn't get away wit that in the UK- you'd take it back. Here they'd say- well what do you expect? It's a fruit shop- some of it is bound to be a bit off.
Organic food is virtually unheard of. And the nearest I can get to a free range egg is something which has been "reared on soil" (ie they chuck a bit in the cages)
I think the point that young Jamie would have us forget- is that if people can cook they will cook and it will be good. The ingredients you can get in the Uk are second to none.....it's up to the individual if they choose to buy fruit and veg or turkey twizzlers. It's not like people are forced into buying them.....
Sorry- went into one there.....just get fed up of everyoe thinking the Med is a food utopia when my bit of it is actually a bit rubbish!