Again, that is correct but what annoys me is that their model is based on providing a crap service by default so people pay well over the odds for a 'premium' service, but in fact the premium service is only what the paying customer would be entitled to expect as standard. It isn't as if basic entry were cheap.
I don't like this model so I no longer visit theme parks, but I'm middle aged - I've been there and done all that, it's no loss to me. It's a shame that children nowadays are being priced out of what should be a healthy, active family day out.
It all adds to the 'two tier' Britain we live in. There will always be and always have been people who can afford more or better 'stuff' in their lives than others, but the gap is getting wider and wider. It leads to segments of society becoming increasingly disenfranchised, it leads to crime because people want their slice of a pie that working hard in an ordinary job just isn't going to buy them anymore.
That's why it isn't as simple as it's a business, it's fine for it to make a profit in whatever way it wants.