If it's pronounced this way, why is it written that way?

[Dilbertian]

I've just watched an advertisement for Hyundai. If Hyundai is pronounced Shinday, why isn't it written Shinday?

I don't mean words like Ikea, where the same letters have different sounds in different languages. If a word is being transliterated from a non-Latin alphabet, why not use letters that have those values? HY is not generally proncounced SH.

Eh? What advert is this??

What??

I thought it was pronounced high-un-die

everyone I know pronounces it the same as me

Don’t get me started on Sean Bean.

It's not pronounced SHIN, it's pronounced HYIN-day. More like HIN-DAY

I’ve never heard Shin.
I have only heard Hyun-day and Hi-yun-dai and I thought it was the former.

While it might not be true of Hyundai, I kind of know what you mean in general. I can't think of any examples, but I know the feeling when you wonder why it was transliterated in a completely confusing way.

There’s no Sh in it

https://www.facebook.com/share/v/1LCFPvRDka/?mibextid=wwXIfr

Just bought one . It’s HI UN DAY where I’m from . If it’s pronunciation is being altered it is to make it sound more fancy wancy .

We recently watched Wolf Hall about Thomas Cromwell and looked up what actually happened with some of the historic characters. There was a fellow called "Risley" which apparently is spelt Wriothesley. God only knows how that works. Maybe they had the same scribe as the Cholmondley ("Chum-ley") and Featherstonhaugh ("Fen-shaw") families?

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Where are you getting the ‘sh’ sound from? It’s pronounced hyoon-day.

They dont say shinday, they say h-yoon-day rather than high-yoon-die

Many years ago when we had a Hyundai, I heard on the news that the correct way of saying this car's maker was Hun- Day.
I've pronounced it that way ever since, and if it's incorrect, no one has ever corrected me!

Like the Skoda ad campaign once did, Hyundai are advertising the correct pronunciation of their name

Not Hy-Un-Die, but Hyun-Die

Not Skoda, but Schkoda

I don’t understand this thread. The adverts are pronouncing the names of things on the home language of that product. Of course thats the right way to pronounce it.

Don’t even get me started on people saying MacDonalds. It’s McDonalds. Mc. And that’s and English word!.

These adverts have been running for a year or more and at no point have they mentioned a sh sound. They are merely pointing out the correct pronunciation which isn't Hi un die, which most people were saying until then, but is Hy un day. No sh involved. Perhaps there's something wrong with the sound on your telly.

Since when is Mac/Mc English? 😂
It’s Irish or Scottish Gaelic.

MacDonalds and McDonalds are pronounced the same to me (in Ireland).

Sean (correctly Seán) is also Irish, so again it’s a different language and it’s not at all surprising the name doesn’t rhyme with the English word bean.

The adverts used to make a joke of people saying Hy-un-dye.
Like someone asked Google and ended up at an opticians called Highland Eye?!
It is weird isn't it. But it's obviously Korean or something so not an English word with our spelling.
Nobody calls IKEA 'Ikk-ay-ah' or Nutella 'Noo-tella' either.

Always Mac Donalds where I live. Long A.
In England people say Mick / Muck Donalds.

I know (English) people who say Ikkayya and Nootella and it makes me cringe so hard. See also Chorriiitho (chorizo) and wa-HA-mollay (guacamole). Just can’t take these people seriously 😆

It’s not pronounced Shinday. By anyone. Ever.

HTH.

imagine asking Rita & Norris for wa-HA-mollay 😂

Mac to rhyme with quack for both Mac and Mc @Gowlett ? That’s the way I say them anyway ( I’m Irish).
ETA actually when speaking in English I say them like that, when speaking in Irish the pronunciation is mock, not mack.

But I don’t say McDonalds in Irish 😁🍔🍟