There is that "Rebel Rebel" factor too. The younger you are the less you think you have to lose by "sticking it to the man". I am of an age to remember punks wearing Nazi gear because it was shocking. Yes, some did get sucked into the whole NF thing. However most were more than likely going to Anti Nazi League and Rock against Racism events.
Farages longevity could also be problematic. It's hard to appeal to a demographic whose parents will admit to voting for you as a protest vote.
However the best defence against Reform is to incessantly point out their shilly shallying over Putin when even - even - St. Kemi managed to be clear.
There are a lot of rich folk in the UK who stand to lose a fuck of a lot if Putin gets a grasp. These people may have seemed natural Reform backers. But as JHB (who speaks for them) showed, they really aren't.
I hope at least one major broadcaster has an interviewer who can speak Arabic for when Tice gets interviewed in Dubai. Not only can they ask what the weather is like, they can give "our Dick" a chance to demonstrate how integration Reform style looks. I'd accept unlimited airtime on that.