I run a pub so we have discussions about this from time to time, I have a real mixture of customers.
Some see Farage as their only choice, because in their words, they won't vote Tory because they were screwed by them, but they don't feel Starmer offers a convincing alternative this far. I think this type of person expected a very quick fix in circumstances when Labour came in. As we know, things have not changed, if anything things are getting worse again and rather than understand they've inherited a legacy of failure financially speaking, they expect better than is possible.
Some blame Labour way back and the Tories for the issues with mass immigration, which they also associate with how bad our countries finances are. Just this week our local area has been rife with reports on Facebook groups of "300 men" being placed in a large local hotel, who have apparently been chasing school girls across the towns. There is massive panic over this, anger at the lack of Police presence. Is it true? Who knows!? Also, mass immigration to many equals an increase of terror attacks. There are lots of use of "usual suspects" when something is reported on sky news.
Sadly, what they don't hear when nodding blindly along with the gospel according to Farage and his party should they take over is his attitudes towards the NHS (won't exist) and benefits (not needed, can't feed your kids, they'll take them away). They're so consumed with anger regards immigration and previous governments not really knowing what they can do to change it, they will vote for whoever promises an end to it.
It's got worse since Trump came back in.
What's more concerning is it's not just the older voter, we've had lads, and it is mostly men, aged 20-35 backing Reform and we've actually put signs up saying racism of any kind will not be tolerated.
It's disinformation, same as the riots last summer. When times are hard people want someone or something to blame. Enter immigration.