Breastfeeding rates in this country are hugely lower than other countries.
I was lucky enough to have excellent bf support because I knew where to ask for help.
If anything, I felt unusual to bf past the first week. It is absolutely NOT the norm to bf in this country, and it really should be.
The breast is best message is correct, factually.
That doesn't mean women should be shamed for choosing to bottle feed, and it certainly doesn't mean we should keep quiet about the benefits in case it hurts their feelings.
I don't criticise the 5-a-day message for making me feel guilty when I get a takeaway. I know I'm making the choice for a number of reasons, and that I could be making a healthier choice if I had more time to cook/classes in cookery/support when I set things on fire (you get the idea).
There are a GENUINELY tiny number of women who "can't" in actuality breastfeed, and a zillion other people who for lack of timely support and knowledge feel that they can't.
Early motherhood is a very stressful time, and women who are sleep deprived and culturally have not been around breastfeeding (most women in the UK, statistically) are unlikely to persevere with something when they face obstacles and have no support to get it right.
We absolutely need more information for mothers and a wider understanding of breastfeeding in medical professionals. The message to "top up" is in many cases damaging as it disrupts early supply and causes problems. If there was more, accessible support available then we could have higher rates of breastfeeding.
Like everything, continual governments have eroded and devalued the services we used to have.