Sadly Forever Living isn’t quite dead yet in the UK though it’s dying. The trouble is this leads the desperate uplines to lie more and more to pull in victims and try and prop up their MLM “business” that is no longer viable. People are still falling for it which seems incredible but if you’re financially vulnerable and possibly a bit socially isolated in some way and some friendly woman corners you, lovebombs you and tells you how successful she’s been, it’s easy to see why you might ignore the massive red flags. And those fuckers lie and lie and the MLM companies encourage them.
Younique had a few unhelpful things happen in the UK; the Elle Beau blog was very well timed. The BBC documentary Secrets of the Multimillionaires was also damaging (still on iPlayer I think) and also big questions about their tax evasion vehicle charity for female victims of SA in the USA which screened anyone out who had the merest hint of psychological damage - not much use then, and its agenda unclear.
Younique like many MLMs had a little boost to their general decline thanks to the pandemic. They recruited heavily among the bored, redundant, furloughed, but pretty much as soon as the restrictions lifted it was clear to those Covid recruits that the market was totally saturated and they’d all been buying shite quality products to move themselves up the pyramid, with no chance of selling them to real customers. They were the customers! A huge amount of Younique must have ended up in landfill c.2021. Now no one has the money to speculate on MLM in the same way.
BSAH was similar to Younique, boosted by the pandemic, all over everyone’s social media “raising money for the NHS” by getting people to buy product to donate to nurses etc etc. people who previously knew little about MLM got irritated by these kind of self-serving tactics and by the cure claims made for “wellness” products by various MLM such as Arbonne and its “immunity” claims. Along with all the anti MLM voices they’ve now created a much more hostile environment for themselves.
They’re all pyramid scams hiding behind a notion of product and I celebrate the demise of every one. Let’s hope that the declining fortunes of MLM will also kill off the parasitic mindset coaches who prey on MLM victims offering “expertise” when they themselves have already lost money in MLM.