If they didn't do the blanket coverage, they wouldn't have raised £3m+. It's the emotive music, pushing him to cry, pushing listeners to cry... that's what gets people to donate.
It really annoys me the way people still go on about his sexting 'episodes'. It's got to be what, nearly 20 years ago??). He did something incredibly silly, but the only people he hurt was his family. His wife has moved on from it (apparently so, although you never know what's behind closed doors), so why can't the media and the baying hounds?