I'm only two episodes in and this is my impression as well.
I've always thought that of him, but he's coming across as even worse than I imagined.
He's just so patronising and unpleasant to everyone.
The way he speaks about Gary Barlow is just awful, and the way he spoke to the press about Guy Chambers after they parted ways.
He said something like "I wish him all the best, and there's no sarcasm in that at all, I love him loads" and he just had that stupid expression on his face where you just know he's taking the piss out of whoever he's speaking to and isn't being genuine at all.
I have no doubt it was incredibly tough for him being flung into all that at only 16.....but I think a lot of his demeanour is just him and he'd have that attitude even if he hadn't been famous.
I really wouldn't like to have a conversation with him because I just always expect him to say something offensive / unpleasant. In a lot of the footage of conversations you can tell people just feel incredibly awkward around him because he's so insincere and unpleasant.
Will watch the remaining two episodes and hope they show that he's moved on from that a bit.