This isn't new in a way - First Steps Nutrition had shown in their experiments that the machines weren't making the formula powder hot enough.
This research has brilliantly shown that the same thing is happening in the real world, on most occasions, which is really important information.
Families all assess risk as they see fit, but they need accurate information to do that, and I suspect most families using the machines weren't taking a calculated risk, they believed it was safe. (I've seen lots a people say it was safe because they replaced the filter etc, because they just couldn't get their head round the idea that the basic product is so flawed yet still sold)