I'm in my 30s had a varied life and lived all over the country, served in the military etc etc.. Drink has always been a big part of things.
"Getting hammered.."
"Friday Saturday night yay!"
"Coming down for sesh?!"
"having a few pints down the pub"
"watching the game (few pints obv)"
I've given up booze for the most part, i'll only drink on holiday abroad now
I've witnessed pubs close down in my local towns and villages for the last decade and it's still continuing. The people who frequent what is left are basically old men, some down and out dole types on universal credit, and people on disability spending their allowances. Elderly day drinkers are dying off and nobody is replacing them.
The young people that i work with (hospitality) are not really into it either, the lads are into gaming and going to the gym, and the girls are saving up to "go traveling"