I read the article earlier and thought about starting a thread. The numbers are shocking but the growth of these theories, spread by social media, has been written about for a while. It’s fuelled by the algorithms that Facebook, Twitter, YouTube etc use. They show you more of what you’ve shown an interest in, so a few clicks can lead you down the rabbit hole.
Like the previous poster said, you end up in a bubble, so that most of us are vaguely aware that this stuff exists but those that have started watching videos or reading about it are flooded with links that confirm everything they suspect.
Part of the allure of these theories is that they’re all built on the belief that there’s this big con being perpetrated by shadowy, powerful forces and the majority of people are fooled, but not you! You’re part of those in the know, who are that are intelligent enough to see through the deception. You won’t be fooled! It’s an ego boost and it’s self reinforcing because the more the majority of people scorn it the more the minority believe they’re ‘sheep’. Any facts or ‘mainstream’ news articles that debunk the theory only reinforce the idea that there’s a conspiracy to keep ‘the truth’ hidden.
Covid didn’t help. People spent a lot of time feeling uncertain and the government didn’t know what to do because new information was constantly coming in. They were at home, not working (I know lots of people were still working but many weren’t) and had a lot of time on their hands. The restrictions meant they were stuck at home. They were frightened, frustrated and angry. The government hardly inspired confidence. A few clicks online looking for information, for reassurance, lead people down the conspiracy rabbit hole.
When you start to believe one conspiracy is possible, you’re much more open to believing in others.
*’Alice laughed. 'There's no use trying,' she said. 'One can't believe impossible things.'
I daresay you haven't had much practice,' said the Queen. 'When I was your age, I always did it for half-an-hour a day. Why, sometimes I've believed as many as six impossible things before breakfast’*